The group has certain values:

  • We are customer driven through product quality, service excellence, consumer benefit and experiences, reasonable price and profit.
  • We are employee oriented through dignity and respect, competitive salary and benefits, performance driven reward system, open, fair and transparent culture, career growth, personal development and empowerment.
  • We are socially responsible through environment friendly activities, commitment to the people and the society.
  • We are ethical & transparent through compliance to applicable laws, showing integrity and ethical standard both internally and externally and by avoiding conflict of interest.
  • We value our stakeholders through trust and respect to our partners (local and foreign vendors, lenders and channel partners), win-win situation and long term partnership.