We are customer driven through product quality, service excellence, consumer benefit and experiences, reasonable price and profit.
We are employee oriented through dignity and respect, competitive salary and benefits, performance driven reward system, open, fair and transparent culture, career growth, personal development and empowerment.
We are socially responsible through environment friendly activities, commitment to the people and the society.
We are ethical & transparent through compliance to applicable laws, showing integrity and ethical standard both internally and externally and by avoiding conflict of interest.
We value our stakeholders through trust and respect to our partners (local and foreign vendors, lenders and channel partners), win-win situation and long term partnership.